Developing a Strategic Communication Plan for Salinlahi

Dates of Implementation/Duration:   16 April 2024 – 15 October 2024

Partner Institution: DOST National Academy of Science and Technology (NAST PHL)

Objectives:

The objective of the proposed SCP for Salinlahi  and its programs, services and activities among its target audience at the regional and national level. This will involve a review and enhancement of the existing communication strategies for PHSC, particularly on showcasing the gallery and the works of National Scientists and other Filipino scientists.  The review will also look into STEM  promotion  among high school students through Filipino scientists.

By way of background, the PSHC is mandated to instill a sense of pride in every Filipino by displaying the accomplishments, achievements, inventions and proud endeavors that the country has made in the field of S&T. 

The development of the above SCP shall be guided by the duly approved DOST Science Communication Agenda (2023-2028), the DOST Strategy Framework (2023-2028), and the results of the ongoing DOST-UPLB College of Development Communication (CDC) Project, “Science for the People: Towards a Harmonized Science Communication Framework”.

Project Description:

The project covers the Strategic Communications Plan (SCP) for Philippine Science Heritage Center (PSHC) or Salinlahi. The project aims to develop a strategic communication plan  to deliver consistent, coordinated, and targeted messaging about the Salinlahi programs and initiatives. Guided by the duly approved DOST Science Communication Agenda (2023-2028), the DOST Strategy Framework (2023-2028), and the results of the ongoing DOST-UPLB College of Development Communication (CDC) Project, “Science for the People: Towards a Harmonized Science Communication Framework”, the project will make use of various qualitative methods to develop the SCPs. Triangulation shall be employed by involving all key persons and institutions in the implementation of  the communication strategies such as Salinlahi secretariat, program leaders and staff in-charge, and DOST officials. The output, i.e., three-year comprehensive SCP will inform Salinlahi Officials and Salinlahi Technical Staff, project teams in terms of enhancing their messaging alongside engaging effectively with their target audiences and stakeholders.